Hardbacon's financial platform allows users to compare rates for various financial products, buy stocks and bonds, and analyze portfolios to take control of their personal finances. They also offer a mobile app that syncs with online brokerages to provide users with data and tools to become better self-directed investors. Additionally, Hardbacon helps Canadians pick robo-advisors and brokerages through their comparators, and educate them about investment through various initiatives such as an online course, magazine, newsletter, and encyclopedia.