PlayShifu creates an innovative and immersive learning experience during playtime by combining board games and mobile devices through Augmented Reality. Their educational VR and AR games focus on building foundational skills such as critical thinking, logical and spatial reasoning, cognitive intelligence, creative and design abilities. With 16 products available in 15 countries, PlayShifu's three toy platforms, Shifu Orboot, Shifu Plugo and Shifu Tacto, provide a phygital experience that makes screen time more meaningful for kids. Founded by parents who wanted to embrace technology as a part of their children's development, PlayShifu aims to revolutionize the world of tomorrow by providing educational play experiences for kids today.