The German-based HUGO BOSS Group offers a wide range of clothing and accessories for men, women, and children, including suits, sportswear, footwear, eyewear, and fragrances. The company operates under two main brands, BOSS and HUGO, with each brand catering to different styles and preferences. HUGO BOSS utilizes targeted marketing strategies, including digital channels and sports and art sponsorships, to enhance brand appeal. The company also has its own production facilities and partners with trusted manufacturers worldwide to ensure high-quality standards and compliance with labor and social standards. Founded in 1924, HUGO BOSS has grown to become a global fashion powerhouse with a presence in over 1,100 brand stores worldwide.