The company uses time-based analysis of location and app usage on a global scale to provide Nielsen-verified mobile audience insights. Their proprietary compression algorithm, Microwalla, enables the storage, accessing, and analysis of 80 petabytes of data. Mobilewalla offers custom and syndicated audience segments to help clients engage their consumers' passions. Their innovative audience discovery technology reveals Persistent Passions, formulated by exploring location, app usage, and change over time. Major global brands including Unilever, Starbucks, Nokia, and Ford use Mobilewalla to engage consumers' passions. The company's platform processes data to compute consumer profiles and segments, observes consumers' mobile behavior, and records every consumer action in response to campaigns, enabling marketers to build resilient high performing machine learning models.