The company aims to simplify nutrition by offering customized meal plans and delivering pre-cooked, nutrient-rich meals that cater to individual goals and needs. With the abundance of fad diets and conflicting recommendations, 1% Fitness takes the guesswork out of eating right. Their meals are designed to be delicious and satisfying, making it easier for busy individuals to maintain a healthy lifestyle. In addition to their food services, 1% Fitness also offers supplements and other healthy lifestyle options through their store.