IEDA focuses on cultivating startups, fostering innovation in existing companies, and attracting job-creating companies. They also work towards developing sustainable communities and provide resources for reinvestment, recovery, and revitalization. With a positive business climate, educated workforce, and an economy focused on innovation, IEDA assists in starting, expanding, and locating businesses in Iowa, including international ventures. They encourage a welcoming and engaging community while enforcing guidelines to maintain a respectful and inclusive environment.