The company's cloud-based software provides intelligence for customer modeling, real-time hyper-targeting, and multi-channel campaign orchestration, enabling clients to attract customers and grow in terms of revenue. Optimove is recognized as a Leader by Forrester and IDC in the Cross-Channel Campaign Management and CDP spaces, and by its customers as a Leader in G2’s Customer Data Platform, Marketing Automation, Marketing Analytics, and Customer Journey Analytics categories. It is also a Top100 company to work for in Israel.