The platform provides business intelligence and analytics applications for financial and operational planning, metrics management, and predictive analytics. Tidemark's Storylines product presents structured and unstructured data in infographic-like images for an interactive and detailed view of a company's operations. The company's software integrates financial playbooks and big data and social media information for forecasting and budgeting. Tidemark was founded in 2010 and is headquartered in Redwood City, California.