Hercules is a mobile A/B testing platform that allows users to optimize their mobile applications without any coding knowledge. The platform simplifies the implementation of experiments by eliminating the need for coding, reducing the number of team members involved in test preparation, and providing instant visual previews of application changes. It also enables real-time display of new experiments to all users without requiring application updates. Founded by Cyprian Cieckiewicz and based in Los Angeles, California, Hercules aims to empower users to improve their mobile applications through efficient and user-friendly A/B testing.