The platform offers a unique transaction engine that supports various business models, including subscriptions, pay-per-view, advertising, eCommerce, and social currency. Gbox provides fan zones for video discovery and fan engagement, instant streaming, and CRM features for fan management with sales tracking, data tools, and analytics. Video creators can upload their videos, set pricing and promotion features, distribute them across social networks or embed them on their website, and start making money as soon as someone purchases their content. Gbox was founded in 2012 and is headquartered in Mountain View, California.