Users can upload 360 videos and use the editor to link videos with hotspots, add audio, and annotate with text to create immersive VR experiences. The content can be accessed through the SceneThere application on GearVR and also on the web through their interactive 360 video player. The company's software allows filmmakers to create their own VR content based on the locations they film, using customized templates, text, and cover art. SceneThere aims to create realistic and immersive VR worlds from 360 videos, enabling filmmakers to build interactive VR experiences.