The company's platform solution for mobile advertising is powered by a cloud-based, on-demand infrastructure that incorporates emerging technologies and strategies within the mobile environment. Gradient X brings feature parity to mobile advertising, addressing the friction marketers have experienced in this channel. The founding team members, who have extensive experience in ad tech, have collectively achieved seven exits, two IPOs, and raised over $345 million in funding. In 2012, Gradient X raised $3.75 million in a seed financing round from seven institutional firms and six angel investors, including GRP Partners, Rincon Venture Partners, and Founder Collective.