The platform, which is primarily targeting genX and millennials, is white-labeled to financial institutions such as banks, credit unions, investment advisors, insurance companies, and benefit providers. Based on psychology, behavioral science, and coaching, it helps users through all ten themes of personal finances, resulting in actionable to-do items and recommendations customized for each user. Pocketnest helps its financial enterprise-customers to serve more people, identify cross-sell opportunities, sell their products in its app, and ultimately be more profitable.