The firm was founded in 2018 by Brent Leffel and David Cox, who have extensive experience as principal investors, entrepreneurs, board members, and c-level industry executives. Equity38 is currently investing out of its first committed fund and seeks to work with founders, entrepreneurs, and owners of growth businesses looking to take their next step. Their relationship with clients is built around their needs, and they aim to make the experience productive and enjoyable. The firm's passion for these types of businesses aligns with their core values, leading to a better experience for both the company owners and the company.