The company's software solution helps public services and businesses provide critical information to customers and citizens through various channels before, during, and after emergency events. UMS uses multiple technologies to leverage existing infrastructure of telecom operators when sending critical messages, with a focus on location-based mobile alerting. Everbridge's platform was used to send over 2 billion notifications to people in over 200 countries and territories in 2017, and their Critical Event Management software suite helps customers anticipate, prepare for, and respond to critical events that threaten safety, disrupt operations, and damage brand reputations.