The company's product is used in ad/contents media research to analyze the emotions and eye movements of viewers, generating insights on emotional engagement. It can be used in suboptimal environments and on multiple faces, allowing for applications beyond research, such as measuring customer satisfaction in retail stores. With sufficient data, their deep learning technology can create predictive models for emotional engagement in content videos. Emmfer's artificial intelligence provides analytics insights for video, including vision heatmaps and time spent on videos, helping content publishers predict the performance of advertisements before launch.