With a scientific-led, plant-based approach, Root2Tip offers a range of moisturizing, conditioning, and hair care products that are highly popular among customers. They focus on providing natural alternatives to Minoxodil for alopecia sufferers and aim to improve the health of hair immediately. With a black cosmetic scientist as a founder, the company can better understand and cater to the needs of its consumers, fostering a strong connection. Root2Tip's success is evident through its high customer return rate of over 70% and the strong word-of-mouth advertising generated by satisfied customers. Their ultimate mission is to revolutionize the haircare industry and change the hairstory for everyone.