Founded in 2018 and based in London, The Craftory is a global investment house specializing in private equity and venture capital investments. They focus on supporting challenger brands in the consumer non-durable sector that have a powerful mission-driven purpose to improve society or the planet. The Craftory aims to build a house of brands for the 21st century, with a focus on themes such as delivering good health, democratizing access, progressing society, prospering sustainably, and championing self-esteem. They welcome collaboration and visionary thinking from brands that align with these themes.