The company's mission is to inspire all kids to have fun developing a healthy, life-long talent and passion in any sport or physical activity, at any time, anywhere in the world. TopYa! started its operation in India and the UK in 2017 and has since founded Active Fun Academy in India, which is the first-ever Physical Education solution for schools through a technological platform. The platform creates new challenges every month and offers virtual coaching feedback on them, enabling children to make and upload their videos to win prizes every month. TopYa! has also created video content to cater to people of all ages and provides HR Health & Wellness solutions to various organizations.