The company's products include a wide variety of hair care, body care, and beauty products such as shampoo, conditioner, hair styling products, treatments, body wash, and body and hand lotion across multiple collections that each serve a different and personalized consumer need. Marc Anthony True Professional® was founded on the belief that beautiful starts with healthy hair, and its products are formulated with world-class ingredients to care for all hair types. The brand offers a True Professional experience to everyday consumers through its products and retail partners, and invests in the formula first and tests its products in salons every day.