Founded in 2014, TinyLoot is a Netherlands-based company that challenges the current advertising model by providing a mobile game development platform. Their app, available on Android in selected European countries, allows game developers to acquire new players at low risk by incentivizing playtime with real money. This innovative approach replaces the traditional model where developers pay for impressions, clicks, or installs with unpredictable outcomes. With TinyLoot, developers can engage with players, minimize financial risk, and reward player loyalty.