The company's software-as-a-service (SaaS) platform engages organizations to transform information into action and drives lasting improvements in their financial intelligence quotient, habits and mindset through the use of AI-driven user experience, personalized guidance, psychographic measurement, robust reporting as well as data, analytics and curated connections to products and services based on a specific user's profile. LifeCents' unique approach inspires and motivates people to improve their financial health and well-being, connecting them to products, services, and partners relevant to their personal financial needs. Clients and partnerships include Fortune 500 companies, financial service providers, government agencies, nonprofits, and employers.