The company has developed a mobile and web-based medicines and treatment platform, EMGuidance, which offers a wide array of content and tools that aggregate medical content from regional experts in one application. This platform helps medical professional make informed decisions that improve patient outcomes. EMGuidance is currently focused on South Africa and has over 1,200 locally relevant clinical guidelines published on behalf of 30 institutional partners with 20,000 registered medical professionals. The platform enables pharmaceutical companies to engage with and add value to their user base.