The company aims to transform the traditional education system by leveraging technology to personalize learning for students. They offer a platform that recognizes students' individuality and teaches them in a way that suits their preferences, whether through concise exam-focused learning, visual animated content, or gamification. By tapping into the link between gaming, addiction, and dopamine, they make learning a game that students want to play. Additionally, the platform provides teachers with resources, self-marking tools, and data analysis, enabling them to save time and focus on motivating talented students and supporting struggling ones.