The San Francisco-based company, founded in 2003, specializes in providing text web tools through web portals and mobile apps. Their products include ImageChef Image Creator, which allows users to create custom images, and ImageChef For Mobile, a service that enables mobile phone users to personalize their text messages with premade text-friendly images. The company's products are used for image-based chat, personalized wallpapers, video greetings, and video ringtones.