The company has been operating in Australia since 1993 and is licensed in the Northern Territory. In 2009, Irish bookmaker Paddy Power invested in sportsbet.com.au, acquiring a percentage of the company, and later became the sole owner in December 2010. Sportsbet.com.au offers a wide range of bet types, markets, and new initiatives to its members. The company is committed to responsible gambling and offers a variety of responsible gambling initiatives and tools that go beyond industry requirements. Sportsbet.com.au values and rewards its employees, offering tailored career development programs, five weeks of leave, and various perks such as discounted gym memberships and event tickets. The company is a flexible, progressive, open-minded, and inclusive employer that assesses behaviors, learning agility, and expertise to ensure all types of experiences can be considered for all roles.