The global program offers startups immediate access to SAP HANA technology, training, and technical experts. It also provides marketing and sales support to reach SAP's global customer base. Startups have opportunities to pitch to venture communities, including SAP Ventures and its HANA Real Time fund. Additionally, the program offers a community of entrepreneurs, partners, investors, and thought leaders. All services are provided at no cost, and the program does not take equity from participating startups.