Founded in 1996, Idealab provides office space, development and technology, marketing, financial advice, human resources, competitive research, legal, accounting, and business development support to start-ups. The company also recruits CEOs and teams and provides the first round of capital. Idealab's structure allows them to test many ideas at once and turn the best of them into companies, attracting the necessary human and financial capital to bring them to market. Idealab has spawned companies that introduced new business ideas to the market, including CitySearch, eToys, and Overture Services. The company continues to explore technology frontiers, partnering with leading venture capital firms and providing a full range of resources to infuse start-ups with the support they need to succeed.