The company aims to modernize water management, given that current technology to measure and manage water resources is antiquated, and the biggest incumbents are analog and manual. With 50-70% of freshwater used by agriculture for irrigation, Lumo's technology will help farmers better manage their water resources, reduce costs, and scale into more geographies. As the UN predicts that 40% of the world will face water scarcity by 2030, Lumo's smart irrigation system is a much-needed solution for the future.