Shapelink offers a comprehensive fitness platform that allows users to track their training, weight, and food habits, as well as set and monitor progress towards fitness goals. It serves as an online training log for individuals and also offers branded instances for media and training partners. Personal trainers can use Shapelink as a coaching tool for their clients. The platform offers both free and premium membership options, and users can import workouts, challenge friends, share workouts, and analyze their results. Shapelink aims to help users stay motivated and achieve a fit and healthy body.