KickUp is a sports innovation hub that provides support and resources for the next generation of sports entrepreneurs and enthusiasts. Through their platform, they aim to foster innovation in the sports industry by connecting entrepreneurs with mentors, investors, and other like-minded individuals. KickUp focuses on promoting sports-related startups and helping them grow and succeed. With their expertise and network, they aim to create a thriving ecosystem for sports innovation, driving the development of new technologies, products, and services in the sports sector.