Trybeo is a social app that aims to transform advertising by using challenges and contests to boost customer engagement. Users can participate in challenges by uploading photos or videos and get ranked by the community, earning points for their activity. They can also participate in contests sponsored by brands, with the chance to win products. Trybeo allows companies to interact with their prospects through contests, reaching a wider consumer base and offering the experience of their products. The app encourages users to be more active and provides incentives for regular engagement. Overall, Trybeo is changing the way people share their experiences and create exciting competitions.