The company, founded by Karen and Robert Webster in 2002, started as a seasonal kiosk offering fan apparel and local products. It quickly became known as the go-to place for collegiate merchandise. Palmetto Moon opened its first storefront in 2003 and has since grown to 28 locations across the Southeast. The company stays true to its southern roots and values, offering a range of products for men, women, and children that promote collegiate, coastal, and southern living. Palmetto Moon is also available online, providing customers with a convenient shopping experience.