Smart Lumies, Inc. was founded in 2016 by Filip Kovacic Popov and Martina Grgic and was part of the hardware accelerator HAX in 2017. The company's gadgets are focused on physical and interactive play, combining old-school toys with modern technology to offer a unique learning experience for children. The collected data helps Smart Lumies recommend new games to individual users and automated game production powered by AI, giving them an edge over the competition.