Using a proprietary technology platform, LeadLedger evaluates millions of sites and third-party data sources to identify which vendors a given site utilizes. This information is used to provide sales leads and competitive intelligence across over forty categories, including advertising technology, call tracking, tag management, and payment services. The tool helps businesses gain a competitive advantage in lead generation, customer acquisition, and retention by providing accurate and up-to-date information on the technologies any website is using. Sales executives can identify qualified prospects, digital executives can monitor market trends, and professionals throughout an organization can understand competitor technology usage.