Founded in 2017, CitrusAd has become a leader in retail media, partnering with major retailers like Ocado, Sainsbury’s, and Target. Their self-serve platform leverages shopper data to deliver cost-effective digital ad campaigns, offering superior on-site search, display media, and measurement capabilities. Recognized as a leader in the industry, CitrusAd was named a leader in retail media solutions by Forrester and ranked as the second fastest-growing tech company by Deloitte. Acquired by Publicis Groupe for $205 million, CitrusAd successfully launched the first unified on-site and off-site self-serve platform in July 2022. Their scalable, auction-based advertising software gives e-commerce retailers full control over ad placements, making CitrusAd the preferred retail media platform for sponsored product ads, banners, and email ads. With a global presence and a growing team, CitrusAd continues to expand its offerings and drive innovation in the retail advertising space.