The company's software simplifies and automates the process of buying and selling mobile ads, with a proprietary algorithm that provides next-gen analytics as actionable insights. Inneractive's programmatic platform includes a mobile Supply Side Platform (SSP), a Private Marketplace and an Open Ad Exchange that combine RTB with native and video ad solutions. Acquired by Fyber, Inneractive is headquartered in Tel Aviv with offices in San Francisco, New York, London and Beijing, and their mission is to empower mobile publishers to maximize the full potential of their properties.