Launched in 2006 and promoted by The Times of India group, SimplyMarry.com is India's first "Metro-monial" site, targeting the youth in metros. It offers matchmaking services, organizes Swaymvars for various communities, and has a matrimonial content portal called SimplyMarryzine.com. Although it ceased operations in 2008, SimplyMarry.com aimed to help individuals find their perfect match by providing a platform for interaction and connection.