Firal, previously known as Pay with a Tweet, is a referral program that enables online businesses to create customized referral programs quickly and easily. These programs generate genuine customer referrals and spread them through social media for maximum exposure. By leveraging the power of referrals, which have a greater impact on purchasing decisions than online ads, Firal helps reduce customer acquisition costs by up to 50%. As traditional online marketing declines in effectiveness, referral marketing becomes the future of attracting new customers. Firal allows online businesses to tap into their existing user base to attract new customers through social media referrals.