The company was founded by two snowboarders who were tired of lugging around rain gear and wanted something that was both protective and stylish. They launched their flagship product, The All-Weather Hoodie, which serves as both a sweatshirt and rain shell. MINIM uses high-tech fabrics to manufacture their clothing, offering waterproof hoodies and all-weather pants for various activities, from biking to work to shredding fresh pow on the mountain. Their goal is to inspire an active, experience-driven lifestyle and build a community centered around daily outdoor recreation.