The company provides a unique software tool that combines product attributes, consumer trends, and sales data to help retailers and their suppliers better understand shoppers and build optimal assortments. Analyse² Merchandising Platform is their main offering, which allows companies to manage critical aspects of the retail shopper experience, such as assortment, price, campaigns, and promotions. The software merges different data sources, such as retailer's loyalty program and campaign data, to improve the accuracy of data-driven insights. Analyse² is a trusted partner for over 100 customers across Europe, with a focus on the Nordics market, and offers advanced retail analytics for the FMCG industry, empowering companies to increase their market share and shopper loyalty.