Founded in 2010 by Dan Soha, Five Mill Ventures focuses on early-stage investments in technology and consumer product startups. With a preference for startups with a revenue focus, the firm has made investments in companies like Crowdsavings, FullContact, Simple Energy, and Chute. They typically invest in rounds with 5-6 participants and have a track record of successful exits, including Simple Energy being acquired by Uplight. The fund has a high activity level in 2011 and generally includes less than 2 deals per year.