Based in Rochester, NY, Optima Benefits Group is a provider of customized health insurance, employee benefits, and payroll services. They cater to the unique needs of businesses and individuals, offering tailored plans to meet their specific goals. With a focus on aggressive search and optimization, Optima Benefits Group aims to provide optimal solutions for their clients' insurance and benefit planning needs. Additionally, they offer HR and payroll management services, ensuring comprehensive support for businesses in managing their workforce.