Sharethrough, which emerged from the insights gained by its founders during their time as teaching assistants at Stanford, aims to build a sustainable advertising ecosystem. By merging with District M, the company has doubled its exchange and now boasts a team of 140 employees across 8 offices. Sharethrough's native advertising software provides a comprehensive solution for real-time buying, selling, and management of native in-feed advertising. This all-in-one platform empowers publishers to capture content marketing budgets and move beyond interruptive, low-value online advertising, offering a more effective monetization strategy for digital media.