Located in Palo Alto, California, Institute for the Future has been a trusted resource for businesses, governments, and social impact organizations for over 50 years. They offer global forecasts, custom research, and foresight training to help navigate complex change and develop effective strategies. Their work focuses on identifying emerging trends and discontinuities that will transform society and the marketplace. By generating insights into business strategy, design process, innovation, and social dilemmas, they enable organizations to take action and create a more sustainable future.