The platform is privacy-enhanced and sensitive to context signals such as location and time to create a dynamic view of customer intent. HeyStaks helps mobile operators to know their customers and unlock new revenue streams by delivering superior user experiences, advertisements, and offers that are timely and relevant. The company's social search application provides consumption-based segments by keeping track of the subscriber's web usage patterns in real-time, which is then used to dynamically update the user's profile as they move from place to place and their intent changes with their context. The HeyStaks platform helps digital service and solution providers to unlock the wealth of preference data contained within their users' search activity, creating the potential to build value through enhanced recommendation of advertisements, offers, and content. Collaborative search analytics generates interest profiles for communities of users using both context and intent signals and validating these using patented models of trust and reputation.