The company's AI-based software creates unbiased product recommendation advisors that match users to the right products by combining user data with advanced algorithms and knowledge from real product experts. Their goal is to make online shopping easier for customers and increase sales conversions at stores that offer BestMatch. As a small team of software developers and product experts who are also online shoppers, they understand the frustration of sifting through countless reviews and specs. BestMatch aims to save customers the stress of figuring out which product is right for them, resulting in happier customers and improved customer retention for businesses.