RedEnvelope is a part of Provide Commerce, a $700 million ecommerce company that owns well-known brands like ProFlowers, Shari’s Berries, and Personal Creations. Acquired out of bankruptcy in 2008, RedEnvelope quickly became profitable and is known for its iconic "Red Box" symbolizing the emotional connection between gift giver and recipient. With a focus on developing high-quality products, RedEnvelope has expanded into new categories and is evolving its marketing practices to connect with passionate gift-givers in today's digital landscape.