The firm focuses on select market categories and adjacencies that are large, growing, and ready for unique products and services, including machine-driven actionable intelligence services for the enterprise, enterprise automation, ambient intelligence technologies, edtech, fintech, SaaS, digital media and entertainment, consumer products and services, and health. They work closely with founding teams and subject-matter experts to prioritize and strategize for product-market fit, optimize for defensibility and growth, and deliver uncompromised end-user experiences. 3one4's investments are biased towards companies exploiting technology to create, grow, or dominate large markets in India, and they also invest in US-focused companies that have feedforward effects into the themes being pursued in India. The firm manages over INR 2,300 Cr (USD 300 Mn) and has invested in companies such as Licious, Open, DarwinBox, Betterplace, Jupiter, Koo, Dozee, Bugworks, Begin, and Tracxn.