As a digital development studio, they specialize in strategy, UX design and development, collaborating with Fortune 500 Brands and their agencies to create innovative digital campaigns and marketing platforms that offer a perfect augmented and virtual reality experience. The company's focus is on uncovering the new and emerging, the hidden and non-obvious, with the belief that 8/9 of an iceberg is hidden below the surface, and that this is a metaphor for the things that they are interested in.